In 2013, Netflix unveiled a $12 subscription option for people with large families. Wired noted that the social media response to this particular price increase was “near unanimous outrage.” The Houston Press responded with an article titled Hey Netflix- WTF? 2013: Netflix rolls out a third subscription option For two DVDs at a time, subscribers had to pay $2 more each month. To get full access to the Netflix catalog, subscribers had to pay a minimum of $16/month for the “one DVD at a time” plan and the new $8/month streaming plan. Many ended up paying more because, at the time, many titles were only available in DVD format. This time, the streaming giant created an $8/month “streaming only” package.Įven though the new subscription structure lets customers access streams for one dollar less, the move wasn’t really a price reduction for most Netflix subscribers. Netflix subscription prices remained the same for two years, but Netflix pivoted again in 2011. Netflix’s library contained 90,000 titles at the time. Subscribers on the $5/month plan could only stream two hours of content each month. Anyone who was willing to spend $9/month or more could stream an unlimited number of shows and movies. 2008: The era of binge streaming beginsīy January of 2008, Netflix had expanded the capabilities of its streaming service to the point where it was able to offer unlimited streaming to some of its subscribers. Those with more expensive plans received more hours and those with cheaper plans had less viewing time. People on the $18/month plan could view 18 hours of streams. The more you were willing to pay, the more hours of streaming you could enjoy. In 2007, you had to buy a DVD subscription to use Netflix’s streaming service. The main reason: Blockbuster had beaten Netflix to the market with its own on-demand streaming service, which it dubbed Total Access. Around the same time that Netflix announced that it would begin offering on-demand streams to its customers, The New York Times reported that its stock was down 12%. While it may be hard to believe today, some industry insiders thought that Netflix was on the verge of collapse when it first launched its streaming service in 2007. Here’s a quick look at all of the Netflix price hikes from 2007 to now.Ģ007: The more you pay, the more you can stream The company has tweaked its subscription fees and plans several times over the years. Long-term Netflix subscribers know that price hikes are nothing new. We may receive an affiliate commission from product sales generated through these affiliate links. That isn’t limited to direct rivals: Xbox Game Pass, PlayStation Plus, Spotify, YouTube Premium and Apple Music all jacked up their subscription costs in the last 's contributors and editorial team will often recommend products we believe to be useful for our readers. Disney+, Hulu and Max have all issued increases in the past 12 months. Netflix is hardly alone in raising prices. In addition to its price hikes, ad-supported plan and password-sharing crackdowns, the streaming service is even taking the peculiar step of moving into retail. Netflix has shifted its strategy as it adjusts from its peak-pandemic highs while facing increased competition. In addition, Netflix’s advertising-supported plan seems to be off to the hot start it expected as it accounted for 30 percent of all new sign-ups in countries where it’s available. Paid net subscriber additions were 8.76 million for Q3, the biggest increase of the last year. Paid memberships are up to 247.15 million, a significant 10 percent annual increase. The company’s move to limit password sharing appears to have paid off. “Our starting price is extremely competitive with other streamers and at $6.99 per month in the US, for example, it’s much less than the average price of a single movie ticket.” “While we mostly paused price increases as we rolled out paid sharing, our overall approach remains the same - a range of prices and plans to meet a wide range of needs, and as we deliver more value to our members, we occasionally ask them to pay a bit more,” Netflix wrote in its earnings report.
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